Why You Need A Blog For Your Craft Business

Why You Need a Blog for Your Craft Business

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Have you been selling your handmade wares for awhile? Have you hit a slump? If either is the case, then, it’s time you start a blog for your craft business.

It isn’t hard to start a blog and no, you don’t need to be a super-techie! All you need is a hosting company, a platform and a design. Then, you just need to write and write and write some more. Oh and then, write some more with a whole lotta sharing thrown in there for good measure.

Seriously. The key to having a successful blog is providing good, quality content and lots of it. But, if you don’t share it, no one will know it’s there.

Is It Hard? Not if you can string together words to create sentences.

Time-consuming? Oh Yes.

So, if you’re not willing to put in the time, then don’t bother to read any further. Starting a blog isn’t a set it and forget it task. You can’t just put up a couple of posts and expect your blog to get a ton of attention.

It’s like raising a baby or growing a garden. It needs tending to on a constant basis. If you’re not going to take care of it, then it’s not going to grow successfully.

If you’re willing to work hard to grow your shop and you think you’re ready to add more work to your plate, then keep reading.

Below, I’ve compiled a list of reasons why you should start a blog for your craft business.

Why You Need A Blog For Your Craft Business

Expand your brand

Get your name out there and spread the word about your business by writing relevant blog posts.

Promote your products

Share new products and seasonal favorites with your blog readers.

Share the process

Post photos of your craft process and share how-to’s with your customers.

Update your customers

Let readers know when you’re having sales or discounts. Share sneak peeks of new products and behind the scenes moments.

Increase traffic to your shop

The more you write about your craft business, the more often people (potential customers!) will come across your posts. Which, in turn, gives them more opportunity to click on your shop links.

Build your mailing list

Don’t forget to include a mailing list sign up form on your new blog! Share your regular posts with your readers. If you have time, write separate posts to your subscribers! Get to know them and share information about yourself, so they can get to know you better, too.

Share better photographs

Use your blog to share more product photographs with your customers. Depending on where you sell your handmade crafts, you might be stuck with simple white backgrounds or a limited number of photo slots. So, instead, use your blog to share more photos of your crafts in real life settings.

Show customers who you really are

Be honest, share your faults and failures. Let customers see that there is a real person behind the scenes of your business and not just an Internet robot.

Expand your product line

Considering adding a new line to your craft business? ASK your readers what you should add! Use your blog as a way to find out what your customers really want from you.

Get feedback from customers

Again, your blog readers and customers are your best source when you need answers about your business. Ask them! Write a blog post with your question and ask for answers in the comments section. Too afraid of the public answers? Send out an email containing your question to your mailing list and ask them to respond directly to your email.

Host giveaways for readers

Be grateful for your blog readers, especially those that become customers! Host the occasional giveaway, provide free printables or offer a coupon for those who sign up for your mailing list.

Add additional revenue streams

When you start a blog for your craft business that doesn’t mean that’s all you should share with your readers!

Owning a blog allows you to create as many revenue streams as you like. Utilize it to promote your craft business, but add more money to your pocket by promoting products that you use, selling ad space on your sidebar or even writing and selling e-books.

Sign up to become an affiliate for your favorite products and then, share them with your readers. For example, if you’re a crocheter or knitter, you could easily promote your favorite place to buy wholesale yarn or where you like to buy your knitting needles.

There are an endless number of companies you can join as an affiliate – but that’s a post for a later time. For now, just head over to Google or Swagbucks (make money just for searching!) and search “affiliate + {YOUR CRAFT FIELD OR BRAND YOU WANT TO REPRESENT}”.

Boost your income

Doing all of the above will not only help build your blog and your craft business, but with that many eyes on your products, it’s sure to boost your income as well.


I hope this post helped to show you why you need a blog for your craft business and maybe even gave you the motivation you need to start your own!

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Why You Need a Blog for Your Craft Business | Have you been selling your handmade wares for awhile? Have you hit a slump? If either is the case, then, it's time you start a blog for your craft business.

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